Friday, November 11, 2016

Andromium: Where cell phone meets laptop

Andomium is a San Francisco based company founded in 2015 with the crazy idea of turning the average Android phone into a laptop computer. CEO Andrew Jiang, was frustrated with having such a powerful smart phone, but such a small screen holding it back from it's full potential. 

So, Jiang thought of the brilliant solution to create a device that would take advantage of his smart phones power, yet provide a full sized screen and keyboard. Thus, the Andromium Superbook was born. 
It's a shell of a laptop, constructed out of a hard plastic, it has a high definition screen, full keyboard and a huge track pad. The Superbook doesn't have any processing power built in, it uses your Android phone to provide the horse power. The best part, it's starting price is $99. 

The average person here in the US will replace their laptop computer every 2-3 years, and this can cost anywhere from $400 to $1000 dollars depending on the brand and specs. 

The average person in the US also replaces their  cell phone every 2 years. With the Superbook, every new cell phone equals a new laptop with better processing power. 

This concept was incredibly well received. Andromium launched a Kickstarter campaign in July 2016, and raised $2,952,508 pledged of a $50,000 goal by September. 

Andromim consists of less than 10 employees, and they are striving and working hard to deliver all their promises on the Superbook; it is estimated to ship out this February, 2017.  I will definitely be ordering mine soon. Andromium brought value to a market of people always itching for value: Android users, and for this they are being rewarded. 

Tuesday, October 11, 2016

Social Listening 

I have chosen to look at company that has been under a lot of flak lately; Samsung. As I am sure you must know by now, in early September, the media began spouting out reports of the recently released Galaxy Note 7 exploding into flames.

Samsung reacted quickly to the complaints, quite possibly too quickly. Samsung decided to recall all of the Samsung Galaxy Note 7's and replace them with the "new and improved" Note 7. It has been over a month since the beginning of this catastrophe, and a recent report suggests that the new Note 7's have started exploding. 

I believe that Samsung's value proposition is to be: The best android phone on the market. Samsung produces top notch quality hardware and software comparable to it's Apple competitor, and always goes above and beyond the other Android based OS phones that are typically lower quality. 

Unfortunately Samsung is under a lot of flak right now. People are are most definitely talking, and it's hilarious. Just look at this picture of a Grand Theft Auto mod that some gamer made to poke fun at Samsung  

People are absolutely bamboozled that a company this huge would make this bad of a mistake. 

I Twitter searched "Samsung" and was in for a really good laugh, I highly suggest doing this yourself, but I pulled some of the best posts. 

If I was the brand manager of Samsung, and specifically of the Note 7, I would do my best to roll with the punches. I would try to laugh this thing off with the rest of the world, and not over exaggerate the issue. The populations response for this hasn't been shaming the company and hating it for creating dangerous phones, but rather poking fun at it. Samsung can use that to it's advantage, create commercials that poke fun at themselves would even be a good start. Laughing with the rest of the world instead of acting like they have a stick up their bum. People will welcome Samsung back with open arms, just as long as Samsung listens and hears where the customers are coming from. They've never made this kind of mistake before, they can brush it off and keep moving. The last thing I would do is let any one in the world keep their Note 7 and risk hurting themselves, another recall may be mandatory. 

Thursday, October 6, 2016

First Assignment

Topic 1

I love marketing; in a huge sense my life revolves around marketing myself, my beliefs, the house I live in and the music I listen to. Marketing can be done in so many different and creative ways, and there are never any guarantees, I love the risk factor of marketing, a fresh idea can do wonders for a company or bring it to it's knees.

I guess you can say that's why I enrolled in Principles of Marketing, besides the fact that I actually do need this class for my Major, (Practical Business Management), needless to say I was very excited that it was part of my curriculum.

I want to learn about how other successful and unsuccessful companies use marketing to their advantage/disadvantage. I want to learn what new and creative ways companies are marketing on a low/no budget.

A couple of quick facts about me; I love music, I love playing it and listening to it. I was home-schooled all the way from pre-k through high school.  I graduated high school at 17 years of age then moved to southern California to go to a bible college. All though I absolutely loved bible college and love the bible, I felt that I needed to go to a place where I have more of an impact on the community, as apposed to being stuck in the Christian bubble. Thus, after much consideration, I decided to move to Corvallis, where I now serve as the community outreach coordinator for Antioch house and non-prophet.